Do you know about - Fundraising Letter Reply Devices: Are You manufacture These Mistakes?
Donation Request Letter! Again, for I know. Ready to share new things that are useful. You and your friends.Fundraising letter reply devices--also known as reply coupons, donation coupons, reply slips, response forms and gift forms--are the instruments that halt your invite for funds. If your reply device doesn't work, your motion letter doesn't work--and you don't get the gift.
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Here are some tips for getting your reply devices right.
General Guidelines
· Assume the reply device is the only piece in the holder your donor will read. This troops you to make a strong case for giving.
· Ask donors to do as microscopic as potential in returning a gift to you in the mail--make the process as quick and easy as possible.
· Involve the donor in some way (placing a check mark in a box, answering a contemplate inquire or two) that moves them closer to development the gift.
· Restate why you are asking for funds now--keep selling the idea of development a contribution.
· Reiterate the benefits the donor receives by development a donation (membership in your organization, for example, or a free book that you will mail upon receiving the gift).
· Contain an "acceptance statement" written in the voice of the donor (Example: Yes! I'll help in the fight to end clear cutting in Puget Sound. Here is my gift. Send me your free newsletter."
· Leave lots of room for donors to write.
· If the reply device is designed to solicit large gifts, don't call it a reply device. Give it a name that communicates importance and value, such as "Memorandum of Acceptance."
· Include your society name and address, just in case the reply device and reply envelope get separated.
· If you are requesting gifts by check, tell the donor who to make the check payable to.
Mistakes to Avoid
· Introducing new ideas or taking a new direction
· Making the donor do too much
· Leaving insufficient room for donors (particularly elderly donors) to faultless the form
· Using the same reply device for every appeal. Because they are printed any at a time on a sheet of paper, reply devices are reasonable to produce. So institute one for each motion so that each reply device supports the case for withhold and motion for funds in each motion package
· Forgetting to comprise the donor's unique identification number
· Printing the letter and reply device on the same sheet of paper. Testing over the years has demonstrated that a detach letter, reply device and reply envelope generate great responses and more gifts than reply devices that must be torn off the bottom of a letter.
· Designing your reply device so that donors are confused and unsure of what to do to make a donation.
· Including facts on the reply device that donors want to keep but that must be returned with a donation. Print any facts that donors will likely want to withhold on a perforated quantum of the reply device that donors tear off and keep.
© 2006 Sharpe Copy Inc. You may reprint this description online and in print in case,granted the links remain live and the content remains unaltered (including the "About the Author" message).
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